About Brianna Somers
Welcome to my professional website! I'm thrilled to have this opportunity to share a bit about myself and my expertise.
With a diverse background in social media strategy, product development, fashion styling, and fashion merchandising, I bring a unique blend of creativity and business insight to every project I take on. I graduated from the Fashion Institute of Technology with a Bachelor’s degree in Fashion Business Management, where I developed a strong foundation in branding, consumer behavior, and strategic marketing.
In Fall 2026, I will begin pursuing my Master of Science in Marketing at George Washington University, further expanding my expertise in brand strategy, digital marketing, and consumer engagement.
Currently, I work as a freelance social media manager, creating impactful marketing campaigns and helping brands bring products to life through thoughtful storytelling and strategic content. I am passionate about leveraging my fashion merchandising background and marketing knowledge to connect brands with their audiences in meaningful and innovative ways.
In addition to my freelance work, I am the founder and CEO of a pet essentials business, Three Barkx, which specializes in catering to modern dog owners. My business is dedicated to those who want to merge their creative sides with their dogs' unique personalities. We offer a range of products designed to reflect both the owner's and the pet's style, ensuring that every dog can be as fashionable and expressive as their human companions.
As a social media manager, I understand the vital role of building a strong online presence for businesses. My commitment lies in helping clients achieve their goals by providing customized social media solutions tailored to their unique needs. I am deeply passionate about staying up-to-date with the latest trends and best practices in social media marketing, ensuring that my clients are always ahead of the curve.
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CLIENTS
Lanor
Porte
Marina M Jewelry
placemakr
Embers
My Latest Projects
Collaboration with Placemakr
I collaborated with Placemakr Hotel to feature my personal brand, Three Barkx, in their dog-friendly locations. I designed exclusive products tailored to enhance their guests' experience, ensuring even furry visitors have a memorable stay. This partnership not only boosts Placemakr's brand recognition but also helps retain customers by showcasing their commitment to providing exceptional service for all guests.
Case Study for Covey Social Media Strategist
In this case study, I focused on enhancing ingredient storytelling for Covey's Sleep Tight Bakuchiol Serum through TikTok and Reels. I incorporated a TikTok/Reel brief for Emily DiDonato, the co-founder, and a weekly founder engagement campaign. The case study also included a cohesive feed plan for the Instagram page and an analysis of competitors in the skincare industry. The company was projected to see a 10% increase in follower engagement within a few weeks. In working on this case study, I sought to leverage innovative content strategies and foster authentic community interaction so that Covey could successfully capture a wider audience, strengthen brand loyalty, and generate positive sentiment, driving the brand towards continued growth.